More states vote to legalize recreational cannabis use each election cycle. Currently, recreational cannabis is legal in 15 states and in Washington D.C. and Guam. Many people believe that it is only a matter of time before recreational cannabis use is legal at a federal level.

With these changes to state laws, the legal cannabis industry is booming. Now that dispensaries can operate legally, they are now catering to a large increase in demand, and much of this demand is coming from new recreational cannabis users. Dispensaries can cater to this increase in demand and new customer base with digital signs. In the post below, we discuss how cannabis dispensaries can benefit from digital signs and how dispensaries can quickly deploy digital signs.

Ways that dispensaries can use digital signs

With digital signs, cannabis dispensaries can display custom content to their customers on TV screens. This custom content can help dispensaries:

• Inform and educate customers - New cannabis users may not know the range of products available. Digital signage content can help dispensaries educate customers on the marijuana and marijuana-based products that the dispensaries offer. This content can help new customers feel more comfortable and confident as they learn about the cannabis industry.

• Show menu boards - A common use case for digital signs is serving as a digital menu board. Digital signs are often superior to print menu boards because business owners can quickly edit products and pricing in just a few clicks. Additionally, users can add eye-catching motion graphics and video content to digital sign menu boards to grab the customer’s attention.

• Display special offers and promotions - Digital signs are an excellent way for dispensaries to advertise special offers and promotions. Dispensaries can show details for two-for-one deals, membership reward programs, and subscription programs.

• Grow the dispensary’s brand - Many customers are curious about your brand’s cannabis production process. You can show educational content on how your dispensary came to be and your dispensary’s core values. Additionally, dispensaries can show behind the scenes footage on how cannabis products get from the plants to the dispensary shelves.

• Answer FAQs - As part of an educational content playlist, dispensaries can answer cannabis-related FAQs with digital signage content. Many customers have questions on the legal details of recreational cannabis use. Other customers have questions regarding the health implications and benefits of cannabis use.

Dispensaries can combine the above digital signage content types into organized playlists. Dispensaries can then schedule those playlists to show on particular days or for a set duration. For example, dispensaries can schedule a “Wednesday Sale” playlist to play each Wednesday automatically.

Key components for dispensary digital signage

A digital sign for your dispensary will consist of three main components: digital signage software, a TV screen, and a digital signage player. With digital signage software, users can upload, schedule, and edit content on one or multiple digital signs from anywhere using an online account. A digital signage player is a small, physical device that communicates with your digital signage software and renders your content to a TV screen. A TV screen for digital signage can be any modern screen that accepts HDMI input.

Get started with digital signage at your dispensary

Getting started with digital signage at your dispensary is easy. You can schedule a demo with us, and our team will walk you through the steps of setting up your dispensary’s first digital sign. You can also sign up for a free 14-day trial of Screenly digital signage software and source a Screenly Player here.

You can also get started with ready-to-go content templates for dispensary digital signage with Canva.

If you have any trouble setting up a digital sign for your dispensary or have any questions, please reach out to Screenly Support. We are always happy to help new and existing customers with their digital signage needs.