Introducing the QR Code App with Built-In UTM Tracking

Learn how the QR Code App with built-in UTM tracking helps you create clean, scannable, and fully measurable QR codes for any Screenly playlist or screen.

December 9, 2025 by salman

The QR Code Generator App is an easy way to create clean, scannable QR codes for your digital signage. Whether you’re sharing links to menus, event registrations, feedback forms, product pages, or campaigns, this app turns any URL into a crisp QR code that can be deployed to any Screenly playlist or screen.

But what makes this app especially powerful is its built-in UTM tracking support, designed to help you understand exactly where your traffic comes from.

What Are UTM Parameters?

UTM (Urchin Tracking Module) parameters are small tags added to the end of a URL that help you track where users originated when they visit your link. A typical URL with UTM parameters looks like this:

https://example.com?utm_source=screenly&utm_medium=digital-signage&utm_campaign=winter-sale

These parameters help answer questions like:

• Which screen did users scan the QR code from?
• Which campaign is performing the best?
• Are people responding more to certain content or locations?

They provide attribution, turning anonymous QR scans into valuable insights.

Why UTM Is Important

Without UTM, all QR-code traffic often appears as “direct” in analytics tools.

This means you lose visibility into:

• Which screen drove the most engagement
• Which call-to-action worked
• Which location or campaign performed better

UTM transforms offline or on-screen engagement into measurable data, letting your marketing and operations teams understand what actually works.

How the QR Code Generator App Uses UTM

When you enable UTM tracking inside the app, Screenly automatically attaches additional metadata to your URL before generating the QR code. This includes:

• utm_source — set to screenly
• utm_medium — set to digital-signage
• utm_location — derived from the player’s configured location
• utm_placement — based on the player’s hostname or identifier

This turns every QR code from a basic scannable image into a trackable data point across screens, locations, and campaigns.

With this, you can compare performance across:

• Multiple stores or offices
• Different screens within the same location
• Various campaigns or promotions

It’s one of the simplest ways to connect your physical world to your digital analytics.

Key Features of the QR Code Generator App

• Create clean, scannable QR codes instantly
• Optional UTM tracking for meaningful analytics
• Add a headline and call-to-action to increase engagement
• Supports custom colors to match your branding
• Works across all Screenly screens and playlists

Who This App Is For

• Marketing teams: Track which screens generate the highest engagement and conversions.
• Retail & hospitality: Display menus, offers, and feedback forms through quick, scannable links.
• Events: Simplify registrations and provide instant access to event resources.
• Corporate environments: Connect employees to internal tools, surveys, and workflows with ease.
• A/B testing: Test different CTAs or screen placements and measure performance with real data.

Get the QR Code Generator App

Learn more about the QR Code Generator App and how to set it up on the QR Code Generator App page.

Learn more and get started with Screenly

Interested in secure, scalable digital signage solutions? Explore Screenly and start your 14-day free trial today.

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